Dean calculated the total carbon load generated by a pound of coffee, from growing, harvesting and processing, to shipping, roasting, shipping to you, and brewing your coffee at home. This took a long time and required help from Trees for the Future, UPS, World Resources Institute, and Smithsonian Migratory Bird Center. Seventeen pounds of coffee generates about fifty pounds of CO2 into the atmosphere. Dean also found that one hardwood in the Tropics of Coffee sequesters about fifty pounds of CO2 annually. So he devised a program to plant one tree in Pangoa Cooperative for every 17 pounds of NoCO2 Peruvian coffee consumed. This is not a joke or a clever, meaningless marketing ploy. It's a real attempt to take responsibility seriously, and help consumers take theirs seriously as well.
Dean began the project with the Ashaninkas indigenous farmers of Pangoa, whose land was denuded by illegal logging in the 1980's. They have chosen the species, Tornillo, which grows about fifty feet tall over time and provides shade, critical migratory bird habitat, and, when properly managed, provides "social security for our grandchildren" in the form of a harvestable forest product, according to Esperanza Castillo, the manager of Pangoa. To date, over eighty thousand trees have been planted, much more than needed to compensate for the carbon load of Dean's relationship with the coop. Give NoCO2 a try and see if this hot coffee can help cool the planet.
Certified Kosher by Vaad ha Kashruth of Springfield, Massachusetts. Whole Bean Coffee.
INGREDIENTS: 100% carbon neutral coffee beans
* This label info was entered by hand from the actual product itself. We do not take responsibility for transcription errors or changes made by the manufacturer after the date we entered the data.
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